Desperate for internet fame, struggling musician Tiffany and her loyal accomplice Matt lure their promoter, Frank, to an abandoned factory under the guise of filming a music video. Blaming him for their lack of success, they broadcast his horrific murder live on social media, convinced the shocking spectacle will make them viral sensations.

As notifications pour in and their online popularity explodes, Tiffany becomes so consumed by the attention that she loses focus on the real world. Moments later, she is struck and killed by Matt's vehicle while both are distracted by their phones. Instead of rushing to help, bystanders instinctively raise their phones to capture the gruesome scene, exposing a chilling society where documenting tragedy has become more important than preventing it.